Strategic Communication Toolkit: Become an Influence Expert

Being able to communicate effectively (i.e. strategic communication) is probably the most important skill of the information age. If you can’t get your point across, it does not matter how good your strategy or ideas are. Others will beat you to it because we live in a very competitive information ecosystem: anyone can (and will) attempt to influence others by sharing information in calculated and targeted ways. 

This Strategic Communication Toolkit provides you with the resources you need to become an expert in the art of planning, creating, and delivering targeted messages to specific audiences with the aim of influencing their thoughts, feelings, and behaviours (learn more about what is strategic communication here). It is a comprehensive resource designed for students, scholars, and professionals to navigate the complexities of the infosphere, including its challenges such as misinformation and propaganda.

The toolkit provides both theoretical and practical insights on strategic communication, including key research centres, periodic publications, podcasts, studies, and books. It equips users with the skills to critically assess information and understand influence dynamics and tactics, joining insights from multiple disciplines including International Relations, Political Communication, Psychology, and Computer Science. It is intended as a non-partisan collection; however, it is written from a Western European perspective and includes both governmental and non-governmental sources.

This builds on my 8+ years of research and practice in strategic communication, as I have worked for the EU’s largest public diplomacy programme, conducted studies on public strategic communication policies, and received several scholarships and awards in the process. Learn more about my background here

an illustration of a largue language model by Google DeepMind

Reuters Institute for the Study of Journalism
The Reuters Institute for the Study of Journalism is based at Oxford University. It publishes regular studies and analytic reports on the future of journalism. Its “Trust in News” and “Digital News” project provides valuable insights into the changing world of journalism and its effects on society.

Cambridge Social Decision-Making Lab
The Social Decision-Making Lab of Cambridge University explores the social and cognitive psychological processes underlying human social judgment, communication, and decision-making. It hosts some of the most important research on the drivers of misinformation and erroneous beliefs, as well as potential solutions to this challenge.

Oxford Internet Institute
The Oxford Internet Institute is a multidisciplinary research and teaching department of the University of Oxford, dedicated to the social science of the Internet. Its research output is at the intersection between politics, technology, and philosophy. 

Shorenstein Center on Media, Politics and Public Policy
The Shorenstein Center on Media, Politics and Public Policy is a Harvard Kennedy School research center dedicated to increasing understanding of how people access, create, and process information, particularly as it relates to news and societal issues, and describing potential solutions to the problems facing our information ecosystem.

HKS Misinformation Review
The Harvard Kennedy School Misinformation Review is a new format of peer-reviewed, scholarly publication. Content is produced and “fast-reviewed” by misinformation scientists and scholars, released under open access licensing, and geared towards emphasizing real-world implications. 

Knight First Amendment Institute
The Knight First Amendment Institute at Columbia University produces research related to freedoms of speech and the press in the digital age. Its “Algorithmic Amplification and Society” project provides invaluable insights into the functioning of social media and how it propagates information online.

NATO Strategic Communications Centre of Excellence
The NATO StratCom CoE is a research centre mainly funded by the government of Latvia, which publishes analyses and studies on foreign interference and influence operations that are relevant for the Western world, in particular from Russia and China. 

USC Center on Public Diplomacy
The USC Center on Public Diplomacy (CPD) was established in 2003 as a partnership between the Annenberg School for Communication and Journalism and the School of International Relations at the University of Southern California. It is a research, analysis and professional education organization dedicated to furthering the study and practice of global public engagement and cultural relations.

Convince Them in 90 Seconds or Less: Make Instant Connections That Pay Off in Business and in Life
This book is among those which I’ll always keep on my bookshelf. It offers techniques to forge powerful connections in a short time, using body language, communication, and psychology. Useful for anyone seeking to improve their impact in business, politics, as well as personal relationships.

The Collected Essays, Journalism, and Letters of George Orwell
Spanning 30 years, this collection offers Orwell’s unfiltered view on politics, poverty, war, and language. It includes essays, journalism, and letters reflecting his evolution as a writer and social critic, known for his fierce honesty and fight against totalitarian control.

Foolproof: Why Misinformation Infects Our Minds and How to Build Immunity
In this book, renown psychology researcher Sander van der Linden explains why our brains are vulnerable to misinformation, how it spreads across social networks, and what we can do to protect ourselves and others. It provides valuable lessons for anyone seeking to develop effective practices to counter interference and enhance critical thinking.

Active Measures: The Secret History of Disinformation and Political Warfare
Political scientist Thomas Rid dives into the history of disinformation campaigns, from early 20th century Soviet tactics to modern “active measures.” It explores how superpowers like the US and USSR used fabricated news and deception to influence public opinion and sow discord.

Think Again: The Power of Knowing What You Don’t Know
This incredible book by Adam Grant argues for the power of reevaluating our beliefs. It champions intellectual humility, questioning assumptions, and embracing the joy of being wrong. By learning to think flexibly, we can improve our relationships, work, and overall success.

Words Like Loaded Pistols: The Power of Rhetoric from the Iron Age to the Information Age
In Words Like Loaded Pistols, Sam Leith traces the art of argument from ancient Greece through the present day. He introduces verbal villains from Hitler to Donald Trump—and the three musketeers: ethos, pathos, and logos. He explains how rhetoric works in speeches from Cicero to Zelensky and pays tribute to the rhetorical brilliance of AC/DC’s “Back in Black.” Before you know it, you’ll be confident in chiasmus and proud of your panegyrics—because rhetoric is useful, relevant, and crucial to understanding the world around us.

Some Dare Call It Conspiracy
This podcast aims to deconstruct and demystify popular conspiracy theories. After 20 years exploring the world of conspiracy culture, the hosts (former conspiracy theorists) take guests and listeners on a guided tour of the Rabbit Hole. Their objective is to discover where the truth lies, highlighting caveats between facts and fiction. 

Stanford Psychology Podcast
This podcast invites leading psychologists to talk about what’s on their mind lately. Join Eric Neumann, Anjie Cao, Kate Petrova, Bella Fascendini, and Joseph Outa as they chat with their guests about their latest exciting work. Every week, an episode will bring you new findings from psychological science and how they can be applied to everyday life.

The Hague Diplomacy Podcast
Hosted by The Hague Journal of Diplomacy, this podcast hosted by Ilen Madhavji dives into the latest research on diplomacy, with guests ranging from academics to diplomats and topics from science diplomacy to international power struggles.

The Future of Journalism
The podcast of the Reuters Institute for the Study of Journalism shares comprehensive insights from the latest research produced at their centre, including trends and predictions about the industry, as well as analyses of the most recent challenges for journalists such as artificial intelligence.

European Speechwriters
This podcast shares advice and wisdom from the greatest speechwriters in the worlds of business and politics. It is a series of talks recorded at the European Speechwriter Network Conferences.

Tech Tonic
This podcast by the Financial Times investigates the promises and perils of technological progress, providing weekly insights into current affairs such as artificial intelligence and the politics surrounding it.

Bibliography of Fundamental References

This toolkit is intended to be comprehensive but by no means exhaustive. If you have any suggestions of additions of this list, please do get in touch at hello@sophiepomme.com.

Sophie L. Vériter

A scholarly woman on a bustling street.

About the Author

Sophie L. Vériter is a PhD candidate in Security and Global Affairs at Leiden University (Campus The Hague), where her research examines the latest developments in misinformation and counter-misinformation policies, in particular in Europe.

Sophie is broadly interested in the relationship between information, technology, and democracy, and the narratives that surrounds information governance. She has been a Europaeum Scholar as well as a Fellow at The Hague Program on International Cyber Security and the Global Governance Institute.

From 2016 to 2018, she designed and launched the ‘Young European Ambassadors’ initiative for the EU’s largest public diplomacy campaign (EU OPEN Neighbourhood). Sophie holds a MPhil in European Politics and Society (Merit) from the University of Oxford and a BA (Summa Cum Laude) from the Brussels School of Governance.

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